Equipped to Unlock Your Business's Potential and Take the Industry to New Heights
Leading our mission is Chief Risk Management Officer, Alex Hearding. With an enthusiasm for the cannabis plant that is palpable, Alex is dedicated to improving the industry through his wealth of knowledge on risk management, worker safety, product safety and business development. As an advocate for legalization for over 20 years, Alex Hearding has dedicated his life's work to correcting the harm the war on drugs has done to individuals and communities across the United States. During Colorado's "Green Rush" in 2009, he started as a medical caregiver growing plants for patients in need and at the turn of the state's adult-use laws, received one of the first retail cultivation licenses.
Over the course of the last 11 years, Alex has used his experience through lessons learned as fuel to equip business owners, entrepreneurs, and dreamers shaping the future of cannabis with the tools necessary for success. The innovation of the CRP² tool is a direct result of Hearding's deep rooted understanding over the trials and tribulations faced by those who, similarly to he, have been climbing the same path to establish a stable, fully functioning cannabis business in an industry that isn't structured safely, fairly or sustainably.
The CRP² tool was designed to make a lasting impact on the cannabis industry by highlighting and influencing the standards necessary in achieving stable, flourishing business models. Alex and his team are ready to bring cannabis risk management to the forefront of every business decision and make a lasting impact on the future of legal cannabis in both mature and new markets alike.
The future of cannabis depends on our collective ability to learn from eachother's mistakes and better understand the liabilities and risks. These businesses are hard to manage and even harder to grow. Are you ready to thrive or are you comfortable just getting by?