NCRPS Names Rob Williams as President and Managing Partner
Reaffirms its Commitment to Cannabis Profitability and Sustainability

DURANGO, Colo. -- A premier cannabis C level executive has joined National Cannabis Risk Prevention Services. Rob Williams, a 30+ year veteran of the packaging, cultivation and cannabis industries has agreed to advance NCRPS as their President and Managing Partner. The move is seen as momentous in NCRPS further establishing their market leadership position in cannabis risk management and its core purpose of creating cannabis profitability and sustainability through identifying, prioritizing and mitigating risk. The expanding partnership of this effort with cannabis insurance and banking is also driving the normalizing of financial services deemed as fundamental to continued cannabis market growth.
Mr. Williams has an extensive background in agricultural science and distribution, including nearly all parts of cannabis production, as well as organizational health, business development, marketing, sales, operational excellence, and risk management. He most recently served as the CEO of Athena Ag, where he led the company to record sales and profitability, international expansion, and industry prominence as a key player in the cannabis supply chain.
Mr. Williams also spent 12 years in leadership with Sunlight Supply, Inc. as both its COO and CRO in an effort that led to Sunlight becoming the world’s largest “picks and shovels” provider to the legal cannabis industry prior to its $450 million sale to Hawthorne Gardening Company, a wholly owned subsidiary of Scott’s Miracle-Gro (NYSE: SMG) in early 2018.
Having traveled and worked extensively throughout the United States, Canada, Europe and China, Mr. Williams is also skilled in high-level strategic planning, M&A and all forms of supply chain, sourcing, purchasing and related logistics. A widely recognized cannabis visionary, his outstanding, results-driven leadership and thought-provoking communication and connection skills are valued and well respected by all businesses and individuals that he has influenced and mentored in the early years of the legal cannabis market.
“I’ve spent nearly two decades committed to bringing impactful solutions to these emerging cannabis owners and operators to help improve the quality of their performance. After seeing firsthand on so many occasions the need for support and discipline as it relates to Risk Identification, Management and long-term Education and Maintenance, I am compelled to help lead this effort. After all, without healthy, prospering operators…..we have no industry to serve.” said Rob Williams.
Mr. Williams earned a Bachelor of Science degree in Finance and Economics from Oregon State University and an MBA from the University of Portland and resides in Vancouver, Washington. He is also a graduate of the University of Washington Executive Leadership Program.
“NCRPS has developed a risk management enterprise whose outputs form the foundation for the transformation of much needed cannabis profitability,” said Rocco Petrilli, Chief Executive Officer of NCRPS. “EFFECTIVE risk management is not just a process, but a discipline that propels continuous improvement, quality enhancement and cost reduction as a way of occupational life. Rob Williams' decision to lead NCRPS brings with it an expertly enhanced cannabis industry understanding and network that will benefit the entire cannabis industry through the best practices that he commands and champions.”
Mr. Williams’ addition further strengthens NCRPS’s existing team, which also includes Alex Hearding, Chief Risk Management Officer and Andrew Hatch, Director of Product Safety. Together, and along with the NCRPS team of educators and risk managers, they will increase the pace of cannabis risk identification and mitigation through assessment, education, support and expertise so needed by the market.
“It’s been rewarding to serve this industry as it matures. But like all maturing industries, it comes with necessary change, many forms of compliance, and the obligation to drive out inefficiencies. The primary purpose of NCRPS is to help cannabis operators with awareness, navigation and sustainable implementation in these areas that will ultimately lead to a greater chance of improved profits, organizational health and long-term viability.” added Williams
“Rob Williams’ passion, knowledge, industry connections and business acumen is the perfect pairing required to deliver vital profitability and sustainability solutions to cannabis businesses” added Petrilli. “NCRPS is now poised to lead the cannabis market’s resolution to profitability challenges and will accomplish this crucial mission in a way that maintains the broad cannabis legacy that is important to the heart of our industry.”
Williams is also appointed as a member of the NCRPS board of directors in this role.
National Cannabis Risk Prevention Services and PI Midlantic Join Forces to Bring Talent Optimization Solution to Cannabis
Two market leaders in the areas of talent optimization and disruptive risk management have combined to offer the industry a much-needed talent optimization solution to the people issues that challenge the sustainability of the current cannabis market.
By virtue of this partnership, PI Midlantic brings its proven and industry leading suite of talent optimization products and professionals to NCRPS and its broad-based risk assessment, risk education, strategy and execution insurance, cannabis vertical and banking/financing client base.
With over 700 clients in every industry and over 37 years in the business; PI Midlantic has consistently been ranked the #1 PI Partner in the world for the past 8 years.
"PI Midlantic is an integral part of our onboarding and employee development process, providing a wealth of knowledge and experience. They are a wonderful partner that is truly always available whenever we need them."
Dan Crumb, Vice President of Finance – Kansas City Chiefs
"Growth of the US cannabis industry will not become sustainable until it becomes profitable, " said Rocco Petrilli, CEO and President of NCRPS. "NCRPS has long maintained that EFFECTIVE risk management held the key to establishing profitability in the US cannabis market. Our partnership with PI Midlantic is further evidence of our conviction to define and positively impact the cost and risk profile of the legal cannabis market."
The partnership will kick off its offering with a webinar on November 9, 2022 and will feature multiple Talent Optimization course offering through the NCRM Academy. Cannabis individuals and companies will be given the opportunity to become clients of PI Midlantic and work with them to apply their many tools in the integration of a talent strategy into their business strategy.
"EFFECTIVE risk management attacked the cost line and there are few business areas that cost companies more than that of placing the right people in the right places", added Petrilli.
ABOUT NCRPS: NCRPS offers the cannabis industry an enterprise-wide business risk framework assessment and improvement process. Outputs of the assessment provide the client with a series of categorized risk scores (which are analogous to credit scores) measured against established best in class risk practices in a report that effectively provides a gap analysis and customized corrective action syllabus which directs the client to prioritize based on their criticality to business operations, cost control/reduction and continuous improvement objectives.
NCRPS recently combined with the National Cannabis Risk Management Association (NCRMA) and will serve as the lead brand while NCRMA manages association membership and the NCRM Academy's educational offerings.
ABOUT PI MIDLANTIC: PI Midlantic's Talent Optimization discipline focuses on developing your organization's people strategy and aligning it with your business strategy, creating overall better business result. PI Midlantic's priority is your organization's most important asset - its people. Our flagship Predictive Index Behavioral Assessment is used globally by over 7,100 companies. For more than 50 years, they have partnered with our clients to improve their productivity and profitability through PI Midlantic's core services: Encourage Smarter Hiring Process, Increase Employee Retention Rates, Enhance Executive Team Performance, Expand Staff Leadership Skills, Boost Internal Communications and Management Effectiveness
Are you ready to be accountable for your business?
Complete this form to talk to one of our IMPACT managers today to ensure financial success in your cannabis business.
Cannabis10X Introduces the National Cannabis Risk Prevention Services To Serious Investors
MANHATTAN, NY, USA, October 6, 2022 /EINPresswire.com/ -- Cannabis10X offers investors yet another avenue to diversify cannabis portfolios. Cannabis10X, founded by Jason Tropf and Holly A Ford, creates wealth for clients in the cannabis industry via Franchising, Investments and M&A. Ford explains. “We diversify our clients investments with high revenue dispensaries in limited license states for short-term gain, add one or more franchises in different areas of the supply chain for longer, steady returns, and finally add ancillary business such as risk management to balance out the portfolio.”
No one ever mitigated an ounce of risk by purchasing an insurance policy. Our team provides resources to help prevent and mitigate fines, penalties, and setbacks.
Rocco Petrilli, CEO
The National Cannabis Risk Prevention Services (NCRPS) is chaired by Rocco Petrilli, who led the company to the coveted position as the only dedicated effective cannabis risk management association in the Americas.
NCRPS is a leader in the industry having developed proprietary dynamic risk assessments that assist operators in identifying and mitigating risks forthcoming. Together with operators, NCRPS creates customized solutions. These complex solutions have won national recognition and multiple awards. NCRPS also features 15 service partners who participate actively in the active custom risk mitigation process following the assessment.
“We often see individuals, groups and entities that enter the cannabis space without the education to protect their interests. NCRPS is the best solution,” stated Tropf.
NCRPS is an industry leader in cannabis risk management education. Their programs illuminate important areas of concern in: Cannabis Occupational Safety & Health, Cannabis Product Safety, Cannabis Talent Optimization, Cannabis Finance, Cannabis Compliance, Medical Cannabis and Cannabis Risk Management. NCRPS’s portfolio of services targets the cannabis banking, capital, and insurance markets as well as direct to the cannabis vertical.
"There is a plethora of insurance professionals who inaccurately call themselves risk managers,” stated Petrilli. “This is confusing the cannabis industry. No one ever mitigated an ounce of risk by purchasing an insurance policy. Our team of experienced cannabis risk managers provides resources to help identify the controls and processes necessary to help prevent and mitigate costly fines, penalties, and business setbacks.”
Petrilli also championed the startup insurance captive management company that offers the TRICHOME branded products and still serves on the Board of Directors of that concern. He emphasizes the multitude of benefits in employing effective risk management strategies; “Effective risk management is not only a process that reduces cost. It creates culture, discipline, and accountability traits that successful companies possess. Successful companies create successful markets with best of class market leaders who continually raise the bar."
“Product quality recalls, frequent instances of compliance violations, increased worker injuries, and of course, the lack of bankruptcy protections, leave businesses vulnerable. By adding risk management for our clients, we add a protective dimension to their portfolios,” states Ford.
The critical assembly of seasoned and proven management., a well sculpted business plan and an execution mentality transcends NCRPS outside of the boundaries normally faced by a startup company. NCRPS possesses over 270 years of cumulative risk management experience This team employs several aspects of the theory of Forced Multipliers to execute productively across all inter-related businesses which allows proportionate sharing of resources with optimum cost and performance outcomes.
“Adding risk management to your portfolio is a ‘risk free’ investment considering the lack of banking protection coupled with the ever-increasing oversight of the industry,” emphasizes Tropf.
About Cannabis10x
Cannabis10X and 10XFranchising were founded by Jason Tropf and Holly A Ford, the team that created an industry within an industry; Cannabis Franchising. Cannabis10X has a wealth of experience with a legal team headed by a multiple award-winning franchise attorney and operational experts that built iconic brands such as Sbarro’s, Five Guys and 7-11. 10X created an influential legal team to facilitate license sales and acquisitions and an exclusive in-house, cannabis-trained team of franchise brokers. 10X has worked with celebrities such as Cheech Marin and the quintessential Bruce Linton along with a host of billion-dollar funds on Capital Raises.
National Cannabis Risk Prevention Services Names Andrew Hatch As Director of Product Safety; Launches Its Product Safety Risk Program
Andrew Hatch has an extensive background in agricultural science, including nearly all parts of cannabis production, as well as cannabis-specific research, plant pathology, plant tissue culture, and plant breeding. He previously owned Rikki's Tropicals, a Colorado nursery dedicated to the conservation of endangered orchid species. He is a frequent lecturer at universities and botanic gardens, and actively mentors students in the fields of agricultural and horticultural science.
Mr. Hatch also previously directed research in the Scientific Operations department for Native Roots, a large vertically integrated cannabis dispensary chain. In this role, he led a team of scientists, driving process optimization, ensuring product safety, maximizing yields, developing high-throughput tissue culture protocols, and creating continuing education classes and training tools. The team also maintained a plant pathology lab for crop protection.
"Product risk in cannabis is still little understood by many operators in our industry, but it can cause serious human illness, loss of license, and cripple or destroy an unprepared business," said Andrew Hatch.
Mr. Hatch earned a Bachelor of Science degree in Soil and Crop Sciences: Plant Biotechnology, Genetics, and Breeding from Colorado State University, and resides in Fort Collins.
"NCRPS has long represented that product risk was the leading threat to the projected cannabis market sustainability," said Rocco Petrilli, president, and CEO of NCRPS. "Although it was always a major portion of our assessment and education process, the addition of Andrew to our team now allows for a focused approach which gives this risk the attention it deserves."
Mr. Hatch's addition strengthens NCRPS's existing team, which also includes Ian Stewart, an attorney with the Wilson Elser law firm, who is a thought leader in cannabis product risk avoidance and defense.
"Andrew has a rare combination of subject matter expertise, including botany, genetics, microbiology, and pathology all with a specific focus on cannabis. The addition of Andrew to our team puts as thought leaders for product safety and risk in the industry," said Alex Hearding, NCRPS Chief Risk Management Officer.
"NCRPS continues to extend its cannabis risk management market leader position with this focus," said Petrilli. "We knew we were early to this market but are now well positioned and scales to deliver our vital products and services to the industry."
ABOUT NCRPS: NCRPS offers the cannabis industry an enterprise-wide business risk framework assessment and improvement process. Outputs of the assessment provide the client with a series of categorized risk scores (which are analogous to credit scores) measured against established best in class risk practices in a report that effectively provides a gap analysis and customized corrective action syllabus which directs the client to prioritize based on their criticality to business operations, cost control/reduction and continuous improvement objectives.
NCRPS recently combined with the National Cannabis Risk Management Association (NCRMA) and will serve as the lead brand while NCRMA manages association membership and the NCRM Academy's educational offerings.
Andrew Hatch
Director of Product Safety
Are you ready to be accountable for your business?
Complete this form to talk to one of our IMPACT managers today to ensure financial success in your cannabis business.
National Cannabis Risk Prevention Services Acquires Wholesale Rights to the MG Payments E-wallet, Mobile Banking and POS Solution; Launches Banking and Finance Risk Management Product
The acquisition will enable NCRPS to offer a custom-designed banking product to serve the needs of banks in states where cannabis is legalized. Cannabis sales remain illegal on the federal level, forcing industry businesses to resort to state-regulated banks for financial needs. The industry has also been limited by the absence of compliant payment processing solutions. NCRPS will address this through its acquisition of MG Payment’s products, enabling banking partners to offer the solutions.
“We are honored and excited to bring this total banking and finance risk management solution to the US cannabis industry as a big step in overcoming one of the markets biggest risks,” said Rocco Petrilli, president, and CEO of NCRPS. “The addition of this capability completes the NCRPS full menu of risk solution processes that will work in unison to drive true cannabis market sustainability through precise risk scoring and follow-up education and execution.”
This first to market cannabis risk scoring system measures both the severity of risk and its subsequent improvement. It will enable banks and credit unions to accurately identify and reduce or eliminate risk while enjoying the revenue that a compliant e-wallet, mobile banking and point of sale transactional system provide, Petrilli said.
“A robust, end-to-end, transparent, and scalable solution to identify and mitigate compliance and overall portfolio risk is exactly what is missing from the equation,” Petrilli said. “The NCRPS solution empowers interested depository financial institutions to make the choice to serve this essential industry.”
NCRPS uses its trademarked Cannabis Risk Prevention Platform, or CRP2TM to generate assessments on the financial wherewithal and risk exposures of cannabis business. Petrilli said this risk score will become the go to “credit score” for many cannabis banking, lending, financing, and insurance decisions.
NCRPS will retain Thomas Lorenz of MG Payments as its chief risk management officer-banking and finance. Lorenz is a CAMS Certified AML specialist, CAMS Certified Advanced Audit, CAMS Certified Advanced Financial Crimes Investigation, an ABA Certified AML BSA Compliance, a Member of the ACFE and a Certified Fraud Examiner. Lorenz has 30 years of banking, finance, and AML risk management expertise.
“The payment processing product is based on combination of KinetoTM and 2DTM technology which is protected by multiple international and domestic patents and patents applied for solution,” Lorenz said. Kineto and 2D are companies that provide the platforms that enable the payment processing functions. “These platforms currently operate on several continents leveraging technology to serve under and unbanked industries and individuals.”
“I am excited for the opportunity that the NCRPS/MGPayments transactions brings to the entire legal cannabis market,” Lorenz said. “The combination brings NCRPS one step closer to the first fully integrated banking risk identification and mitigation tool designed specifically for this important industry.”
Lorenz’s expertise will also support the National Cannabis Risk Management Academy, Petrilli said.
“Risk assessment and identification is an empty shell without the continued commitment to education and consultation provided by our high performing NCRPS professionals, NCRM AcademyTM curriculum and its expert service partners,” said Petrilli. “Full and effective risk mitigation comes from assessment, scoring, custom education, and execution. NCRPS remains committed to offering the best risk management solution to the cannabis market.”
ABOUT NCRPS: NCRPS offers the cannabis industry an enterprise-wide business risk framework assessment and improvement process. Outputs of the assessment provide the client with a series of categorized risk scores (which are analogous to credit scores) measured against established best in class risk practices in a report that effectively provides a gap analysis and customized corrective action syllabus which directs the client to prioritize based on their criticality to business operations, cost control/reduction and continuous improvement objectives.

Author:
Rocco Petrilli
CEO and President
Are you ready to be accountable for your business?
Complete this form to talk to one of our IMPACT managers today to ensure financial success in your cannabis business.